Search knowledgebase
Newsletters
Ask a Mud Valley Consultant

Tell a friend
Subscribe Newsletter
Register


Stakeholders

Click here for free tools and know-how materials from the Mud Valley™ strategy & brand marketing community.


Question - Who are my stakeholders?

Answer - Anyone who can influence the successful implementation of your activities

Key points

It will be a rare case if your Branding Department alone is instrumental in delivering your brand to your selected customers. It will usually need the support of a range of other people both inside and outside of your organisation.

Stakeholder groups

Inside

  • Top management
  • Sales
  • Marketing
  • Telemarketing/sales
  • Laboratories
  • Production
  • Technical support
  • Procurement
  • Finance
  • Logistics
  • Corporate functions
  • Merchandising

Outside

  • Call centers
  • Wholesalers
  • Distributors
  • Retailers
  • Industry consultants
  • Contractors
  • Agencies
  • Customer gatekeepers (Buyers, Specifiers, Influencers)
  • Journalists
  • Government bodies
  • Non-governmental agencies (NGAs)

Stakeholder analysis

The key task is to conduct a stakeholder analysis to understand what each group of stakeholders will want from the program in order to buy into it. Involving them at an early stage is always useful.

The questions are therefore:

  1. Who are the different groups of stakeholders?
  2. What do they want?
  3. Which are likely to be strongly supportive, supportive, neutral or negative?
  4. How do you convert those who are negative to being, at worst, neutral and, at best, strongly supportive?


Click here for free tools and know-how materials from the Mud Valley™ strategy & brand marketing community.
Buy our training packs for tools which guarantee your business growth. For more details, click here.
For further information, please contact us by telephone at +44 208 123 1438 - Skype: mudvalley (Belgium) - or by e-mail at enquiries@mudvalley.co.uk.

© 2004, Mud Valley ™ brand marketing community.


Related answers

Branding through business-to-business distributors
Branding through catalog companies
Branding through manufacturing intermediaries
Branding through retailers
Branding through the sales force
Change management
Client Laddering
Client Problem Detection System
Client Review Process
Client Stakeholder Analysis
Creative problem solving techniques
Distribution mapping tool
Employee satisfaction
   
Branding Materials Shop

We hope you have found this interesting
Our Search knowledgebase section gives even more answers to those niggling brand questions.
Our Newsletters keep you informed
and you can Ask a Mud Valley Consultant if you have any specific problems.