PR stories tool

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Question - what stories make for good PR?

Answer - what you are looking for is a hook that will grab the attention of news compilers and editors. This tool provides a checklist of hooks and helps you develop your story

Key action points

Our PR stories tool has been prompted by Tsufit’s much-acclaimed business book “Step Into The Spotlight’.

Tsufit is a Canadian business consultant who is also a TV actress, comedienne and a singer-songwriter, and it forcibly strikes her that all these activities of hers are related, and that not only is show business a business, but that business is pretty well show business too.

Put simply: behave like a star, not a bit player; attract people to you, don't chase them.

In more detail….

Get yourself a really good script and give a sparkling, well-rehearsed performance at every opportunity. Don't adlib unless you have to. If you are uncomfortable attracting attention to yourself on every occasion, get over it. Modesty will rarely impress unless you are already considered a star.

In a bit more detail: well, read the full 265 pages, because unlike most business books, this one spreads good advice and highly entertaining commentary throughout. It therefore qualifies for our strong recommendation for a ‘fun business book’, and it even comes endorsed by such marketing big hitters as Jack Trout, Tom Peters, Al Ries and Jay Levinson.

That Tsufit got to these people is an impressive testimonial in its own right. That it seems to be stacking up pile of awards is another.

However, we think the clincher is that you will almost certainly read it cover-to-cover. This is a book that never runs out of steam until you find yourself flying past the index at the back.

This PR Stories tool builds on some 25 (going on 50) hooks Tsufit recommends that you consider as a springboard for getting your story into the press.

For instance, you can play the ‘controversy hook’, or the ‘suspense hook’ or the ‘charity hook’.

We have re-iterated some of these ideas, adapted them and added to them to create our tool which may be useful next time you consider whether a PR campaign would be appropriate.

This tool can be bought here.

We can help you in two ways - we have a mass of smart strategic brand marketing tools, processes and workshop techniques for you to use, and a mass of smart brand marketing agencies as members across the world with niche knowledge and experience to support you thereafter.

Click here for free tools and know-how materials from the Mud Valley™ strategy & brand marketing.

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