Booklet - Innovation

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Question: Should all innovation processes be the same?

Answer: No, some innovation processes can address quantifiable risks, others need to recognise that some innovations can only be a gamble and you have to take an innovation portfolio approach throw out the single innovation ROI model

Key points

A lot of people talk about innovation processes as if they all needed the same streamlined approach to minimising risk and maximising returns.

We believe that while this may be desirable, it is not always possible, that there are at least two entirely different types of innovation, and that if you approach them the same way you will almost certainly not succeed, not because you cannot come up with the ideas, but because you cannot implement them.

This is the agenda for the e-booklet:

1. What is innovation?
2. Seismic innovations
3. Landmark innovations
4. Re-build innovations
5. Incremental innovations
6. Difference between Types 1 & 2 and 3 & 4 innovations
7. Why does this matter?
8. Another 3M case study?
9. The non-linear environment
10. The linear/non-linear environment
11. The linear environment
12. Nine innovation tools

• NPD Problem Detection
• NPD Customer Laddering
• Scenario Development
• NPD Assumptions
• Old Product Development
• NPD Force-fit
• NPD Ridiculous!
• NPD Market Attraction
• NPD First Year Growth Calculator

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