Support pack: Innovation

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Question: Should all innovation processes be the same?

Answer: No, some innovation processes can address quantifiable risks, others need to recognise that some innovations can only be a gamble and you have to take an innovation portfolio approach throw out the single innovation ROI model

Key points

A lot of people talk about innovation processes as if they all needed the same streamlined approach to minimising risk and maximising returns.

We believe that while this may be desirable, it is not always possible, that there are at least two entirely different types of innovation, and that if you approach them the same way you will almost certainly not succeed, not because you cannot come up with the ideas, but because you cannot implement them.

So here is a support package which brings together our globally tried and tested tools into a suite of solutions that will help you enhance your new product / service development processes.

The support pack consists of:

• An explanatory “20-pager” e-booklet written in PPT (and available also in pdf format)

• A set of tools to support you in completing the process described by the 20-pager e-booklet. These tools are written in PPT, Excel or both

This is the agenda for the e-booklet:

1. What is innovation?
2. Seismic innovations
3. Landmark innovations
4. Re-build innovations
5. Incremental innovations
6. Difference between Types 1 & 2 and 3 & 4 innovations
7. Why does this matter?
8. Another 3M case study?
9. The non-linear environment
10. The linear/non-linear environment
11. The linear environment
12. Nine innovation tools

• NPD Problem Detection
• NPD Customer Laddering
• Scenario Development
• NPD Assumptions
• Old Product Development
• NPD Force-fit
• NPD Ridiculous!
• NPD Market Attraction
• NPD First Year Growth Calculator

You can also order 1.5 hours of one-on-one telephone support for £37.95 (currently $US 75 approx.).

To order this (or any other) support package, please click here.

To order this (or any other) e-booklet only, please click here.

We can help you in two ways - we have a mass of smart strategic brand marketing tools, processes and workshop techniques for you to use, and a mass of smart brand marketing agencies as members across the world with niche knowledge and experience to support you thereafter.

Click here for free tools and know-how materials from the Mud Valley™ strategy & brand marketing.

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