NPD Problem Detection System tool
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Question: How do you explore new product or service ideas with customers?
Answer: There are many ways of doing this, but a simple one is to use a Problem Detection System to explore customer pain points
Key points
This is a prospecting tool to identify customer pain points, and therefore to help generate new product or service ideas.
It is a way of asking customers about their pain points in three stages:
- what issues are current products / services not resolving at the moment?
- which of these issues is the most serious?
- which of these issues is furthest from being resolved?
Obviously, what we are looking for are issues which are of the utmost importance, and which a customer has not the slightest clue how to address.
This tool can be bought separately here.
It also makes up part of our broader “Innovation” training e-package which comprises an e-booklet and nine of our new product / service development tools. To find out more, please click here.
Click here for free tools and know-how materials from the Mud Valley™ strategy & brand marketing community.
Buy our training packs for tools which guarantee your business growth. For more details, click here.
For further information, please contact us by telephone at +44 208 123 1438 - Skype: mudvalley (Belgium) - or by e-mail at enquiries@mudvalley.co.uk.
© 2008, Mud Valley ™ brand marketing community.
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