Training pack: Brand Rationalisation
Click here for free tools and know-how materials from the Mud Valley™ strategy & brand marketing community.
Since 2000, the Mud Valley™ business strategy and brand marketing community has developed simple PPT and Excel based tools at the rate of one per month to address issues commonly encountered by brand marketers.
These tools are first released to the Mud Valley membership as beta-test tools, and then offered for open sale.
In follow-up research, the tools are highly regarded by their users, who adapt them as appropriate to their (or their client’s) circumstances.
The training pack consists of:
- An explanatory “20-pager” e-booklet written in PPT (and available also in pdf format)
- A set of tools to support you in completing the process described by the 20-pager e-booklet. These tools are written in PPT, Excel or both
Topics covered by the Brand Rationalisation e-booklet are:
- What is brand rationalisation?
- Why rationalise your brands?
- How did you get too many brands in the first place?
- Understanding the difference between brands & trademarks
- So what are my options?
- How easy is it to rationalise brands?
- What is the process for completing a brand rationalisation exercise?
- Final comments
- Recommended Mud Valley tools
The accompanying tools are:
- Market segmentation
- Brand definition workshop
- Brand ownership workshop
- Outright brand ownership
- Brand proposition optimizer
- Brand Force
- Scenario development
- Six Sigma C&E
- Six Sigma FMEA
- Route Planner
You can order either the training pack alone for £37.95 (somewhere near $US 75), or add in 1.5 hours telephone training for a total price of £74.95 (somewhere near $US 150).
If you wish to discuss the e-training package further, please do not hesitate to contact us.
To order this or any other) e-training package, please click here.
Click here for free tools and know-how materials from the Mud Valley™ strategy & brand marketing community.
Buy our training packs for tools which guarantee your business growth. For more details, click here.
For further information, please contact us by telephone at +44 208 123 1438 - Skype: mudvalley (Belgium) - or by e-mail at enquiries@mudvalley.co.uk.
© 2008, Mud Valley ™ brand marketing community.
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Booklet - Brand rationalisation
Booklet - Brand Standout
Booklet - Drive to Loyalty
Booklet - Innovation
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Brand definition
Brand definition workshop
Brand hierarchy
Brand overlap detector tool
Brand ownership workshop
Brand proposition optimisation
Brand proposition testing & tracking
Market segmentation tool
Maximising brand value
Re-branding
Revitalising your brand
Route planner
Scenario development tool
Scenario planning
Second brand strategy
Segmentation
Six Sigma
Sizing the market and market share
Strategy C&E Cause & Effect matrix
Strategy FMEA Failure Modes & Effects Analysis
Trademarks
Training pack: Innovation
Training pack: Outsider Insider Client Intimacy
Understanding customers - laddering
Understanding customers: role play
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Smart solutions for Brand Owners from Mud Valley
