Support pack: Brand Rationalisation
Imagine achieving so much more for so much less! Click here for free tools and know-how materials from the Mud Valley™ strategy & brand marketing community.
Since 2000, the Mud Valley™ business strategy and brand marketing community has developed simple PPT and Excel based tools at the rate of one per month to address issues commonly encountered by brand marketers.
These tools are first released to the Mud Valley membership as beta-test tools, and then offered for open sale.
In follow-up research, the tools are highly regarded by their users, who adapt them as appropriate to their (or their client’s) circumstances.
The support pack consists of:
- An explanatory “20-pager” e-booklet written in PPT (and available also in pdf format)
- A set of tools to support you in completing the process described by the 20-pager e-booklet. These tools are written in PPT, Excel or both
Topics covered by the Brand Rationalisation e-booklet are:
- What is brand rationalisation?
- Why rationalise your brands?
- How did you get too many brands in the first place?
- Understanding the difference between brands & trademarks
- So what are my options?
- How easy is it to rationalise brands?
- What is the process for completing a brand rationalisation exercise?
- Final comments
- Recommended Mud Valley tools
The accompanying tools are:
- Market segmentation
- Brand definition workshop
- Brand ownership workshop
- Outright brand ownership
- Brand proposition optimizer
- Brand Force
- Scenario development
- Six Sigma C&E
- Six Sigma FMEA
- Route Planner
You can order either the support pack alone for £37.95 (somewhere near $US 75), or add in 1.5 hours telephone support for a total price of £74.95 (somewhere near $US 150).
If you wish to discuss the support package further, please do not hesitate to contact us.
To order this or any other) support package, please click here.
To order this (or any other) e-booklet only, please click here.
Imagine achieving so much more for so much less.
We can help you in two ways - we have a mass of smart strategic brand marketing tools, processes and workshop techniques for you to use, and a mass of smart brand marketing agencies as members across the world with niche knowledge and experience to support you thereafter.
Click here for free tools and know-how materials from the Mud Valley™ strategy & brand marketing.
Buy our training packs for tools which guarantee your business growth. For more details, click here.
View our video: “Mud Valley – why we exist video”
For further information, please contact us by telephone at +44 208 123 1438 - Skype: mudvalley (Belgium) - or by e-mail at enquiries@mudvalley.co.uk.
© 2000-2009, Mud Valley ™ brand marketing community.
Related answers
Booklet - Brand rationalisation
Booklet - Brand Standout
Booklet - Drive to Loyalty
Booklet - Innovation
Booklet - Outsider Insider Consultancy Client Intimacy
Brand definition
Brand definition workshop
Brand hierarchy
Brand overlap detector tool
Brand ownership workshop
Brand proposition optimisation
Brand proposition testing & tracking
Market segmentation tool
Maximising brand value
Re-branding
Revitalising your brand
Route planner
Scenario development tool
Scenario planning
Second brand strategy
Segmentation
Six Sigma
Sizing the market and market share
Strategy C&E Cause & Effect matrix
Strategy FMEA Failure Modes & Effects Analysis
Support pack: Innovation
Support pack: Outsider Insider Client Intimacy
Trademarks
