MV newsletter - October 2006

Click here for free tools and know-how materials from the Mud Valley™ strategy & brand marketing community.

Mud Valley members are entitled to order a copy of our free beta-test tools within 2 months of their first release.

Mud Valley publishes one tool a month, although they sometimes come along like the proverbial London bus - nothing, nothing, nothing, then 4 of them at once.

The last three tools have been:

1. Distribution mapping
2. Weighted customer satisfaction
3. Outright brand ownership

After two months, the tools are available through our tool shop for £9.99 each (or approximately $US 18.95). Each & every tool is covered by our money-back guarantee, should you decide it is of no interest to you within the first seven days of receiving it.

We have been told (a few times) that our shop needed a bit of a re-vamp. This is our first draft of the new look, where we categorise the tools into:

• TOOLS TO ANALYSE UNDERLYING BUSINESS/BRAND STRATEGY
• TOOLS FOR OPPORTUNITY ANALYSIS
• TOOLS TO BULLET-PROOF BUSINESS/BRAND STRATEGY
• TOOL FOR PERSONAL PLANNING
• TOOLS TO TRACK BUSINESS/BRAND PLAN PERFORMANCE
• TOOLS TO UNDERSTAND CUSTOMER MOTIVATIONS TO BUY
• TOOLS TO DEVELOP/OPTIMISE YOUR BRAND PROPOSITION
• TOOLS FOR CUSTOMER LOYALTY ANALYSIS
• TOOLS FOR COMMUNICATIONS ANALYSIS
• TOOLS FOR BRAND MANAGEMENT COMPETENCY ASSESSMENT
• STATISTICAL TOOL

If you would like to explore any of these tools, please feel free to visit our tool shop. We have also updated the articles that accompany them.

If you have any suggestions as to how we can improve the layout of our shop, we would be delighted to hear from you.

• Belgium tel: +32 (0)2 747 0945
• France tel: +33 (0)1 76 63 74 09
• UK tel: +44 (0)208 099 7385

or by e-mail at enquiries@mudvalley.co.uk.

© 2006, Mud Valley ™ brand marketing community.

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