Customer satisfaction prioritisation

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It is difficult enough to run a customer satisfaction and loyalty survey. However, the real problems start after you get the results – typically a set of averages that decline from relatively good to relatively poor.

What do you do with this lot?

First of all, they are boring. There is usually nothing that leaps out at you to say “if you fix this, you will increase your sales/profits by x%”.

Secondly, doing anything about the results is probably going to cost you money, not least by distracting you from the task of making more sales and profits through your regular activities.

But, if you do nothing, you will really irritate your customers.

This tool asks for a rating on some simple, but telling, criteria:

In prioritising the results, you would focus on two groups of issues:

1. those that are easy, quick and cheap to resolve – don’t waste time discussing these issues, just fix them
2. those that put the greatest amount of your business at risk – you can then trade off the risk to your business against the likely investment to solve the problem

So what does this tool do for you? It simply answers the question "What do we do next?"

Luckily, you are just seconds away from some very smart brand marketing solutions. Click here!

For further information, please contact enquiries@mudvalley.co.uk

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