MV newsletter - September 2005

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Thanks 200 million

If the rumours are true about Manmohan Singh, the Prime Minister of India, his economic reforms of the 1990s, while Finance Minister, have saved some 200 million lives.

Imagine that as a mission statement in your marketing plan for 2006, or even over the next 5 years.

There will be many global brands that touch 200 million lives a year, and the Coca-Cola strategy is to have a bottle of Coke within easy reach of that and more, but who or what else in the world has saved that many lives?

It would take ten Stalin lifetimes to offset that achievement, or twenty Hitlers. Don’t count them, you will get nightmares.

Some statistics are truly humbling. And if you would like to read up on his current thoughts, the latest McKinsey Quarterly has an interview with him

We just wish that we could link his achievements to the power of brand management, darn it.

Grabbing your eyeballs

The Internet has democratised advertising, without changing many of its basic principles.

New research by Roper Starch looks at what gets people paying attention to ads on the Net.

Unsurprisingly, the usual rules apply:

1. make those ads stand out – dark backgrounds are good
2. deliver the brand and one key message as quickly and as clearly as possible
3. provide one focal point for the ad
4. do not forget the sex

For the full article, click here.

And on the last page, you can download an excellent 53 slide PPT presentation giving the examples in glowing Technicolor.

© 2005, the Mud Valley™ brand marketing community.

Link to Mud Valley™ brand marketing community membership page and special offers

For further information, please contact enquiries@mudvalley.co.uk

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