Mystery tool
Link to Mud Valley™ brand marketing community membership page and special offers
The mystery tool
We brand marketers are usually so rushed off our feet that the idea of sitting down and planning what we should be doing often comes as an unwelcome imposition from our bosses.
However, when you have limited resources, and we always have limited resources, there is only one solution – to focus on the things that deliver the best results.
This means planning.
nvigorate, a company that specialises in automating and optimising marketing processes, has just developed a marketing communications self-assessment tool they call “the marketing healthcheck”.
It splits the marcomms process into six stages:
- Strategy - are your resources aligned to your strategy?
- Insight - do you know enough about your consumers?
- Create - how well are you managing your creative resources?
- Approve - are your marketing activities compliant and audited?
- Produce - are you delivering on time to the right quality?
- Execute - how well do you execute and measure marketing activities?
It takes less than 10 minutes to complete and then, if you provide them with your details, you will get some automated advice on where to focus your activities and a blow-by-blow comparison of your scores on each issue against the benchmark average.
Click here to run the nvigorate marketing healthcheck
The self-assessment is built around nvigorate’s belief that all marketing collateral should be instantly available and internally consistent, and that the results of each campaign should be measured and made public. This ensures that when you are considering a new campaign you have lots of already tested material to draw from, on the basis of which you can make a reasonably accurate judgment as to what the payback will be.
This is the “Readers Digest model”. Reputedly, the Readers Digest do the same format of direct marketing so many times that they know exactly the effect of having red type against blue, italic script versus bold, and where to put their Johnson’s Box (the one that summarises the benefits).
That seems fair enough to us.
And if you wish to contact nvigorate direct, click here.
For further information, please contact enquiries@mudvalley.co.uk
© 2004, Mud Valley ™ brand marketing community.
Link to Mud Valley™ brand marketing community membership page and special offers
