Mud Valley tools

Luckily, you are just seconds away from some very smart brand marketing solutions. Click here!

Key points

The Mud Valley™ brand marketing community was set up by marketing professionals from several of the world’s biggest brand-owning corporations to share knowledge and develop brand marketing tools.

We develop tools within the community on a monthly basis, and all tools come with satisfaction guaranteed and full expert support.

All audit tools are built in Excel or PowerPoint. Supporting surveys or activities are built in Interactive Dialogues.

Tools that have been built to date include:

1. Brand scorecard
2. Stakeholder analysis, and survey
3. Business model & strategy analysis
4. Segmentation and prioritisation
5. Brand definition analysis, and workshop
6. Brand proposition analysis, and tracking survey
7. Brand power and dynamics, and survey
8. ROI of communications
9. Communications messaging effectiveness, and survey
10. Communication channel effectiveness
11. Brand process effectiveness

Tools in development are currently:

• April 2005 - pricing analysis
• May 2005 – new market sizing
• June 2005 - comparative return on communications

Luckily, you are just seconds away from some very smart brand marketing solutions. Click here!

For further information, please contact enquiries@mudvalley.co.uk

© 2004, Mud Valley™ brand marketing community.