Buy now! - "Girl on a Bar Stool", the revolutionary brand marketing fiction by Tim Roux
Total price - including postage & packaging worldwide:
The total price of the book (including postage & packaging) is £15.99 (approx. €22.95 / $US 32.35).
N.B. - you may have to pay local taxes in your country for importing this book.
If you live in the USA, we suggest you buy it from Xlibris - USA ONLY for $18.69 + postage & packaging.
To negotiate special bulk rates, please phone +44 208 123 1438, or e-mail us on enquiries@mudvalley.co.uk.
| Item |
Value |
VAT |
Total |
| |
£15.99 |
£0.00 |
£15.99 |
| Girl on a Bar Stool (incl. postage & packaging |
"Girl on a Bar Stool" is a brand marketing guide wrapped up within a fictional thriller.
The book showcases a wide variety of techniques, including the brand development process, market segmentation, brand definition, brand proposition testing & tracking, advertising development, advertising tracking research, scenario planning, naming a brand, creating a brand identity, brand architecture, second brand strategy, designing focus groups, re-branding, brand revitalisation, and creative problem solving techniques.
The story is about a brand manager for Petrovsk Vodka who becomes brand leader through divine inspiration, and finds himself condemned to participate in the most spectacular example of cause-related marketing for 2,000 years!
Readers have described it as being extremely funny, highly intriguing and profoundly incisive.
If you want to learn more about how to use brand marketing techniques, and enjoy yourself at the same time, this one is for you!
"Girl on a Bar Stool" is published by Night Publishing, a specialist publisher of business fiction and light business reading.
To read Chapter 1, click here.
Total price - including postage & packaging worldwide:
The total price of the book (including postage & packaging) is £15.99 (approx. €22.95 / $US 32.35).
N.B. - you may have to pay local taxes in your country for importing this book.
If you live in the USA, we suggest you buy it from Xlibris - USA ONLY for $18.69 + postage & packaging.
To negotiate special bulk rates, please phone +44 208 123 1438, or e-mail us on enquiries@mudvalley.co.uk.
| Item |
Value |
VAT |
Total |
| |
£15.99 |
£0.00 |
£15.99 |
| Girl on a Bar Stool (incl. postage & packaging |
Also by Tim Roux:
