Buy now! - "the brand and the cow", an argument for b2b branding by Andrew Graham

Total price - including postage & packaging worldwide:

The total price of the book (including postage & packaging) is £9.99 (approx. €14,40 / $US 20.40).

N.B. - you may have to pay local taxes in your country for importing this book.

To negotiate special bulk rates, please phone +44 208 123 1438, or e-mail us on enquiries@mudvalley.co.uk.

Item		Value	VAT	Total
		£9.99	£0.00	£9.99
the brand and the cow (incl. postage & packaging

"the brand and the cow" is an impassioned plea for branding to be taken more seriously by b2b companies, who still tend to differentiate their offerings through their products rather than through their propositions.

Author Andrew Graham, Positioning Director of UK full-service brand consultancy One Brand Group strongly believes that b2b organisations are missing a trick.

"the brand and the cow" has been selected for distribution for Mud Valley not only because we admire One Brand Group's work, but also because the book is written in a chatty style which fits with our "business travel entertainment" concept for Night Publishing.

If you want to learn more about how to use brand marketing techniques, and enjoy yourself at the same time, this one is for you!

Total price - including postage & packaging worldwide:

The total price of the book (including postage & packaging) is £9.99 (approx. €14.40 / $US 20.40).

N.B. - you may have to pay local taxes in your country for importing this book.

To negotiate special bulk rates, please phone +44 208 123 1438, or e-mail us on enquiries@mudvalley.co.uk.

Item		Value	VAT	Total
		£9.99	£0.00	£9.99
the brand and the cow (incl. postage & packaging