Buy now! - "the brand and the cow", an argument for b2b branding by Andrew Graham

Total price - including postage & packaging worldwide:

The total price of the book (including postage & packaging) is £9.99 (approx. €12,65 / $US 18.57).

N.B. - you may have to pay local taxes in your country for importing this book.

To negotiate special bulk rates, please phone +44 208 123 1438, or e-mail us on enquiries@mudvalley.co.uk.

Item		Value	VAT	Total
		£9.99	£0.00	£9.99
the brand and the cow (incl. postage & packaging

"the brand and the cow" is an impassioned plea for branding to be taken more seriously by b2b companies, who still tend to differentiate their offerings through their products rather than through their propositions and are thus, as author Andrew Graham believes, missing a trick.

"the brand and the cow" has been selected for distribution by Mud Valley because it is written in a chatty style which fits with our "business travel entertainment" concept for Night Publishing.

If you are already well versed in branding issues, this book will do no more than add a few additional concise thoughts. However, if you are a marketer in a strong product-centric b2b environment, or a consultant trying to persuade a potential b2b client to consider brand development, "the brand and the cow" imparts information on brand marketing techniques and issues in a highly enjoyable, easy-read manner, and so is an excellent book to scatter around.

Total price - including postage & packaging worldwide:

The total price of the book (including postage & packaging) is £9.99 (approx. €12,65 / $US 18.57).

N.B. - you may have to pay local taxes in your country for importing this book.

To negotiate special bulk rates, please phone +44 208 123 1438, or e-mail us on enquiries@mudvalley.co.uk.

Item		Value	VAT	Total
		£9.99	£0.00	£9.99
the brand and the cow (incl. postage & packaging