Buy now! - 'Marketers from Space' e-book (.pdf)

Mud Valley's definitive 'Marketers from Space' e-book is a compilation of nearly ten years of Mud Valley articles on business & brand marketing strategy and contains two revolutionary features:

1. The auto-refill feature whereby you receive free updates of the book for at least two years after purchase

2. The in-built price increase feature whereby the price (starting at £9.99) increases by £0.01 for every copy sold

Beyond that it is probably the most comprehensive and practical business and brand marketing strategy book on the market, containing over 400 A4 pages of articles, including explanations of over 60 tools which can be bought separately.

If you simply want to buy in expertise, Mud Valley can help you in other ways, but this book is for people who believe that strategy development is not something that should automatically be outsourced and always remains a core function of the business.

The essence of strategy is effective implementation, and the essence of effective implementation is the extensive involvement of the future implementers in the entire strategy development process.

This e-book, which focuses on processes and tools that work in practice rather than merely in theory (so some of our approaches are radically counter-intuitive), is a critical guidebook for those wishing to develop benchmark strategic processes.

At a time when business budgets are under ever-increasing pressure to produce more for less, Mud Valley's 'Marketers from Space' is an e-book of its time and, what is more, it grows and grows as we send you updated versions.

Item		Value	VAT	Total
		£10.59	£0.00	£10.59
Marketers from Space

Topics covered in this edition:

(T denotes that the article is backed by a tool - available for separate purchase)

Introduction

• Last ten years

• Brand definition

• Why invest in branding?
• Who should benefit?
• Stakeholders
• Getting buy-in
• Key principles of branding
• Branding process
• Difference between sales, marketing and branding
• Investment in your brand
• Market conditions for branding
• Knowledge management
• Overwhelming case for strategic DIY
• Branding for one person businesses
• Religious brands
• Branding Nike vs. Jesus Christ

• Branding through B2B distributors
• Branding through retailers
• Retailers vs. manufacturers
• T Distribution mapping tool
• Branding through manufacturing intermediaries
• Branding through catalogue companies
• Branding through the sales force
• MLM multi-level marketing

• T Brand marketer assessment tool
• T Brand process strengths and weaknesses
• T Employee satisfaction
• Change management

• Segmentation
• T Market segmentation
• T Brand definition
• T Unique market definition tool
• T Brand ownership workshop
• Analysing customers' needs, wants and values
• T Understanding customers - laddering
• T Understanding customers - role play
• Scenario planning
• T Scenario development
• Creative problem solving techniques
• T Quick or long term planning tool
• T Brand / customer satisfaction profile
• Attacking the market leader
• T Attacking the market leader
• T Brand proposition optimisation
• T Outright brand ownership
• T Brand overlap detector tool
• T Two-brand dissonance detector tool
• T Using star signs to enrich your brand
• Second brand strategy
• Brand extensions
• Revitalising your brand
• Re-branding

• Naming your brand
• Trademarks
• Checking domain names and trademarks
• Creating a brand identity
• Brand hierarchy
• Levels for analysing a brand architecture strategy

• Communications development
• T Messaging tool
• T Image battery research
• T Creative brainstorming tool
• T Creative force-fit tool
• T Creative Ridiculous! tool
• T Brand guidelines tool
• T Messages consistency tool
• T Expert panel communications assessment
• T Corporate stories tool

• Advertising your brand
• Key branding principles behind direct mail
• Key branding principles behind exhibitions
• Key branding principles behind literature / brochures
• Key branding principles behind literature / packaging
• Key branding principles behind Public Relations
• T PR stories tool
• Key branding principles behind sales promotions
• Internet marketing
• Branding via social media sites
• Blogging
• What is Youniverse World
• Viral and buzz marketing
• Guerrilla marketing
• Roaching
• Experiential marketing
• Customer communications audits
• T Communications ROI tool
• Internet marketing metrics
• T Campaign prioritisation tool
• T Comparing Marketing Communications campaigns

• Pricing
• T Price quality tool

• Developing a brand plan
• T Business models tool
• T Business assumptions tool
• Scenario planning etc.
• T Resource optimisation
• Six Sigma
• T Six Sigma C&E matrix
• T Six Sigma FMEA
• T Route planner
• Business scorecards
• T Brand scorecard
• T Financial scorecard
• T Personal business plan

• Smart research
• T Market sizing and share tool
• Statistics
• Sample sizes
• T Sample size and significance tool
• Calculating return on investment
• Access panels
• Omnibus surveys
• Designing a questionnaire - focus groups
• Key principles of branding tracking
• Brand tracking measures
• Brand equity research
• T Brand force
• T Business standout
• T Brand proposition testing and tracking
• Brand valuation
• T Key customer review process
• T Weighted customer satisfaction
• T Customer loyalty issue prioritiser
• T Customer satisfaction: Leaky Bucket calculator

• New product / service development
• T NPD problem detection system tool
• T NPD customer laddering tool
• Scenario planning etc.
• T NPD assumptions tool
• T Old product development tool
• T NPD force-fit
• T NPD Ridiculous! tool
• T NPD market attraction tool
• T NPD first year growth calculator

• Outsider insider client intimacy
• T Client stakeholder analysis
• T Client problem detection system
• T Business Standout tool
• T Client laddering tool
• T Consultancy pitch format
• T Alternative conclusion mapping
• T Key client review process

• Finding resources