The Mud Valley ™ strategy & brand marketing community is designed to be a place where brand marketers can meet and share their expertise.
It is also a place where brand marketing consultants and agencies can provide their materials and their expertise free-of-charge, in the hope that you will consider using their services in the future.
View the members of the Mud Valley™ strategy & brand marketing community who make up The Firing Squad, developing, enhancing and bullet-proofing your strategic plans.
Although brand marketers from the packaged consumer goods companies are most welcome to participate (and they obviously have a great deal of expertise to share), we expect that this community will prove most useful to people who work in business-to-business and service industries.
Brand marketing in these sectors is highly complex because the brand experience is delivered primarily through people, many of whom are not employed by you (e.g. distributors/dealers and franchisees).
So, whereas money always helps fuel brand growth, your main task is to develop your:
- focus on customers and the experience you want to give them
- process thinking – as to how you are going to deliver that experience consistently
- checking procedures – to ensure that you are indeed delivering it
By sharing information between us, we can learn from each other and ensure that when we spend money (as we all need to do), we invest it wisely in the right activities using the right people.
Brand marketing is about people. Brands are people, delivered by people to people. That is why we have a community.
