Mud Valley / Strategies has been a face-to-face and online resource for brand marketing and market-facing business strategy know-how, processes, tools and techniques since January 2000. Our dedicated online resource website attracted up to 20,000 visitors a day, 50% of whom were returning visitors.
Over the last 11 years, we have built up a formidable database of practical brand marketing and market-facing business strategy knowledge which, up until now, has been available for free online and as a charged business consultancy service.
The unique aspect of our offering is that the approaches we recommend and use are backed by simple hands-on step-by-step tools built in either Excel or Powerpoint (mostly Excel), especially designed to be used in workshops on the basis that for any strategy to be effectively implementable, the eventual implementers have to buy into it, and the best way to achieve that is to involve them in the strategy development process.
We offer, face-to-face and remotely, some special techniques in the area of building implementers buy-in to a strategy, called 'Strategic Bullet-Proofing Techniques'.
A comprehensive list of our brand marketing and market-facing business strategy tools (which are typically priced at $9.99 each) can be found - here.
Our articles are no longer available for free, except for the examples showcased on this site, but are readily available in our book - 'Marketers from Space' - which is currently available in pdf format, but which will shortly be released in paperback and across all main e-formats (Kindle-mobi, epub, Sony eReader-lrf and pdf).
'Marketers from Space' is priced at $14.99 in all formats and can be obtained by contacting tim roux at mail.com.
The list of brand marketing and market-facing strategy issues addressed by our book can be found below this front page image:
Over the last 11 years, we have built up a formidable database of practical brand marketing and market-facing business strategy knowledge which, up until now, has been available for free online and as a charged business consultancy service.
The unique aspect of our offering is that the approaches we recommend and use are backed by simple hands-on step-by-step tools built in either Excel or Powerpoint (mostly Excel), especially designed to be used in workshops on the basis that for any strategy to be effectively implementable, the eventual implementers have to buy into it, and the best way to achieve that is to involve them in the strategy development process.
We offer, face-to-face and remotely, some special techniques in the area of building implementers buy-in to a strategy, called 'Strategic Bullet-Proofing Techniques'.
A comprehensive list of our brand marketing and market-facing business strategy tools (which are typically priced at $9.99 each) can be found - here.
Our articles are no longer available for free, except for the examples showcased on this site, but are readily available in our book - 'Marketers from Space' - which is currently available in pdf format, but which will shortly be released in paperback and across all main e-formats (Kindle-mobi, epub, Sony eReader-lrf and pdf).
'Marketers from Space' is priced at $14.99 in all formats and can be obtained by contacting tim roux at mail.com.
The list of brand marketing and market-facing strategy issues addressed by our book can be found below this front page image:
Topics covered in 'Marketers from Space':
(T indicates that a tool is available to help you complete this task)
Definition Of Branding
Brand definition
General Articles
Why invest in branding?
Who should benefit?
Stakeholders
Getting buy-in
Key principles of branding
Branding process
Difference between sales, marketing and branding
Investment in your brand
Market conditions for branding
Knowledge management
Overwhelming case for strategic DIY
Branding for one person businesses
Branding for smaller consultancies
Religious brands
Branding Nike vs. Jesus Christ
Branding Through Intermediaries
Branding through B2B distributors
Branding through retailers
Retailers vs. manufacturers
T Distribution mapping tool
Branding through manufacturing intermediaries
Branding through catalogue companies
Branding through the sales force
MLM multi-level marketing
Brand Marketing Competencies
T Brand marketer assessment tool
T Brand process strengths and weaknesses
T Employee satisfaction
Change management
Defining & Developing Your Brand
Segmentation
T Market segmentation
T Brand definition
T Unique market definition tool
T Brand ownership workshop
Analysing customers' needs, wants and values
T Understanding customers – laddering
T Understanding customers - role play
Scenario planning
T Scenario development
Creative problem solving techniques
T Quick or long term planning tool
T Brand / customer satisfaction profile
Attacking the market leader
T Attacking the market leader
T Brand proposition optimisation
T Outright brand ownership
T Brand overlap detector tool
T Two-brand dissonance detector tool
T Using star signs to enrich your brand
Second brand strategy
Brand extensions
Revitalising your brand
Re-branding
Brand Naming
Naming your brand
Trademarks
Checking domain names and trademarks
Creating a brand identity
Brand hierarchy
Levels for analysing a brand architecture strategy
Communications Development
Communications development
T Messaging tool
T Image battery research
T Creative brainstorming tool
T Creative force-fit tool
T Creative Ridiculous! tool
T Brand guidelines tool
T Messages consistency tool
T Expert panel communications assessment
T Corporate stories tool
Communications Execution
Advertising your brand
Key branding principles behind direct mail
Key branding principles behind exhibitions
Key branding principles behind literature / brochures
Key branding principles behind literature / packaging
Key branding principles behind Public Relations
T PR stories tool
Key branding principles behind sales promotions
Internet marketing
Branding via social media sites
Blogging
Viral and buzz marketing
Guerrilla marketing
Roaching
Experiential marketing
Customer communications audits
T Communications ROI tool
Internet marketing metrics
T Campaign prioritisation tool
T Comparing Marketing Communications campaigns
Pricing Strategy
Pricing
T Price quality tool
Business & Brand Planning
Developing a brand plan
T Business models tool
T Business assumptions tool
Scenario planning etc.
T Resource optimisation
Six Sigma
T Six Sigma C&E matrix
T Six Sigma FMEA
T Route planner
Business scorecards
T Brand scorecard
T Financial scorecard
T Personal business plan
Market Research & Tracking
Smart research
T Market sizing and share tool
Statistics
Sample sizes
T Sample size and significance tool
Calculating return on investment
Access panels
Omnibus surveys
Designing a questionnaire - focus groups
Key principles of branding tracking
Brand tracking measures
Brand equity research
T Brand force
T Business standout
T Brand proposition testing and tracking
Brand valuation
T Key customer review process
T Weighted customer satisfaction
T Customer loyalty issue prioritiser
T Customer satisfaction: Leaky Bucket calculator
New Product Development
New product / service development
T NPD problem detection system tool
T NPD customer laddering tool
Scenario planning etc.
T NPD assumptions tool
T Old product development tool
T NPD force-fit
T NPD Ridiculous! tool
T NPD market attraction tool
T NPD first year growth calculator
Client Intimacy
Outsider insider client intimacy
T Client stakeholder analysis
T Client problem detection system
T Business Standout tool
T Client laddering tool
T Consultancy pitch format
T Alternative conclusion mapping
T Key client review process
Finding Resources
Finding resources
